By Jimmy Vee Every small business owner, entrepreneur and independent sales person needs to think about their marketing in terms of direct response. What is direct response? Well, direct response marketing is marketing that delivers a trackable and measurable return on the dollars spent. Seems pretty simple, straight forward and logical - dont you think? Then, why do some many small businesses consistently toss tons of time, energy and money down to the tidy bowl man? Why do they constantly talk about and spend dollars on getting their name out there? Its a complete waste of limited cash and resources and it doesnt work. You can not build brand as a small business with a limited marketing and advertising budget. If you dont have a Cola Giant budget you cant copy the Cola Giants ad strategy i.e. spending money to get your name out there and hope you get customers in return. That is leaving your business success up to chance and thats not a smart strategy. But you want to build image and brand awarenessRight? Listen, you cant deposit brand awareness in the bank and if your marketing efforts dont yield something you can deposit in the bank then you shouldnt be doing it. That is why you need to study, learn and practice Gravitational Marketing SM . You have to stop thinking about your role in your company as a maker or seller of widgets. You are not in the business of making or selling widgets. You must be in the business of marketing widgets. Your role has to become chief marketer of widgets. For examplelets say you own a pest control company. What business are you in? The obvious answer is the pest control business. But in this case the obvious answer is the wrong answer. And as in most things in life the common thinking only leads to common results. Common Results = Common Life. The correct answer is that you are a marketer of pest control. The marketing function is what brings in the business. Its what generates the leads that turn into sales which bring in the dollars that you can deposit into your bank account. Your thinking has to completely change if you want to be successful. This total reengineering of you role has to occur if you want your business and your life enjoyable, simple and prosperous. Jimmy Vee and Travis Miller are the authors of The Ten Tall Tales Of Traditional Advertising That Cost You Tons and their newest release, The Small Business Owners Guide To The Galaxy: Jim & Traviss Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales. Get FREE small business marketing tips, shortcuts and secrets - RIGHT NOW - at http://www.GravitationalMarketing.com Article Source: http://EzineArticles.com/?expert=Jimmy_Vee http://EzineArticles.com/?Small-Business-Marketing-Tip-6:-How-To-Build-Your-Image-For-FREE&id=93342 ativan sublingual
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